Content that connects. AI that tackles your to-do list.

Fiona seated in a warm neutral studio portrait

I’m an AI-savvy senior marketing communications professional with broad experience and a sleeves-rolled-up approach. I specialise in copy that earns attention, clever content marketing and
custom AI builds that bring a little more ‘done’ to your day.

Experience,
in the bag

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Let’s unpack that

Content Marketing

Your business is brimming with stories, expertise and ideas worth sharing. Knowing which ones are worth telling, how to tell them and where they'll have the most impact? That's where I come in.

I turn what you know into content that's worth clicking, watching, reading and sharing. Think blogs, feature articles, case studies, explainer videos, social storytelling, newsletters, animations, interviews, infographics, downloadable guides, eBooks and interactive tools.

I can develop the content strategy, plan the editorial calendar and manage production from concept to completion. And because a good piece of content shouldn't be a one-hit wonder, we'll find ways to give it new life across different channels and formats.

Whether you're struggling to keep up with the content treadmill or sitting on a goldmine of untapped content, I'll help you create content that earns attention, builds credibility and makes people more likely to choose your business.

AI Tools & Automations

Amid the chaos of your overflowing inbox, that overdue report and seventeen open browser tabs, there's a task that could have been automated yesterday.

I build custom AI assistants, smart automations and connected workflows that take the grunt work off your plate. Think AI copywriters trained on your brand voice, tools that turn one piece of content into ten, dashboards that bring scattered information together and automations that keep things moving without you having to push every button.

You tell me how things work now, what's frustrating you and what you'd happily never do again. I'll find the opportunities worth pursuing and design solutions around your business, rather than making you bend your business around another piece of software.

Give busywork the flick and make room for the ideas, clients and projects that deserve more of your attention.

Copywriting

Some projects call for a killer headline. Others need 5,000 words and six stakeholder interviews.

I've put words to work in print, in pixels and plenty of places in between. Case studies, blog posts, feature articles, website copy, newsletters, how-to guides, media releases, brochures, scripts, speeches and annual reports, to name a few.

Got a detailed brief? Lovely. A rough idea and a few scattered notes? That works too. I'll do the digging, ask the right questions and find the angle that makes people sit up and take notice.

Because great copy does more than sound good. It gives people a reason to keep reading, builds trust in what you have to say and ensures every word earns its keep.

AI Audits & Education

You've played around with ChatGPT, had a few lightbulb moments and started wondering what else AI could take off your plate. Turns out, there's quite a bit.

I'll review your existing workflows, identify opportunities to save time and map out practical ways to put AI to work. The focus is on what's possible, what makes commercial sense and where to start.

Through tailored recommendations and hands-on training, I'll help you build the knowledge and skills to use AI with confidence.

No overwhelming list of tools to investigate on a random Tuesday. Just clear direction, practical know-how and a plan you can put into action.

Digital

There's no shortage of digital channels, platforms or shiny new tools competing for your attention. What matters is choosing the right tools and channels for what you're trying to achieve.

My approach draws on two decades in marketing communications and a growing toolkit of AI-assisted design and development capabilities. Websites, landing pages, interactive tools and lead magnets are all part of the mix.

Depending on the scope and budget, I can deliver a polished, professional build directly or project manage experienced designers and developers on more ambitious projects.

My digital credentials also extend to social media content strategy, email marketing, Meta and Google advertising, intranets and website content management.

Events

Experience matters when there are suppliers to wrangle, budgets to balance and guests to impress.

Over the years, I’ve worked on everything from stakeholder events, conferences and gala dinners to media familiarisations, influencer events, star-studded red carpets and award-winning brand activations.

I can help shape the concept, build the run sheet, source venues and suppliers, manage budgets, organise talent, handle invitations and RSVPs, coordinate speakers, oversee production and keep everything running on the day. And when a curve ball lands, I'm pretty good at thinking on my feet.

I've also got the promotional side covered, including media relations, event messaging, influencer engagement, social content and post-event coverage.

Brands I’ve worked with

in-house, agency-side and as a freelancer

  • Rydges
  • South Bank Corporation
  • Heinz
  • Ray White
  • Place
  • EGR Decor
  • Stockland
  • Containers for Change
  • McColl’s Transport
  • Greyhound Australia
  • Visit Sunshine Coast
  • Brisbane City Council
  • Evans Land
  • Queensland Health
  • RetireAustralia
  • Queensland Rail
  • Coca-Cola Amatil

“Fiona brings clarity, creativity, and professionalism to everything she touches. Her ability to pivot seamlessly between marketing communications, PR and digital makes her an ideal fit for any project requiring a broad and adaptable skill set.”

General Manager, Corporate & Community Relations

Less doing, more ‘done’.

Send me the work that keeps rolling over to next week.

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